Saturday, December 29, 2007

Kiss Kiss

One thing that always frustrates me as a copywriter is clients trying to rewrite conversational copy.

One man who probably doesn't do this is Richard Branson.

Why, I hear you ask.

Just take a look at this gem from his 10 Questions piece for Time magazine:

Q - Has your dyslexia hindered you in the business world?

Strangely, I think my dyslexia has helped. When I launch a new company, I need to understand the advertising. If I can understand it, then I believe anybody can. Virgin speaks in normal language instead of using phrases that nobody understands, like 'financial-service industry'.

Pic courtesy Gaping Void.