Heineken hits the road
I suspect a large amount of product sampling may well have been involved in the creation of a new online idea by Heineken.
The game involves tracking Heineken delivery trucks as they drive around Holland and then guessing where their next delivery will be.
Trucks can be tracked in real time on the site from 9am to 5pm as their journeys generate data for the game.
Inspires sillyness meets geo-tracking by QI.