Foresight or hindsight
This quote by Rory Sutherland has popped up on a few advertising blogs recently.
It's a pity it wasn't around in 1999.
Might've helped stop all those consultant types in chinos and chambray shirts from trying to get rich quick off the internet.
As I wrote recently, pre dotbomb style web-biz thinking seems to be on the rise again.
Here's hoping a few of those money hungry entrepreneurs get to see Rory's quote.
Pic via MisEntropy