Wednesday, December 26, 2007

Cracking opportunity


Doris Salcedo's 180m long 'crack' at the Tate Modern in London has generated much discussion outside of the cosy confines of the art world.

A couple of canny ad kids spotted an opportunity at the Tate and took it.

An obvious yet very clever plug for Polycell filler.

Cracking idea from Max Bugoyne and James Beswick.