Advertising to bookworms
I’ve written several posts on this blog about things like urban spam. And there's always talk on the blogosphere about just how intrusive advertising can be.
Well I’ve just discovered an advertising medium that is no longer with us. A medium I’d never even heard of - paperback books.
In the late fifties adman Roy Benjamin started a company to sell advertising to book publishers.
That’s advertising in books, not for books. Weird huh?
Apparently it was a popular medium in its day. And I’m pretty sure old Roy did quite nicely out of it.
But like all ‘good’ things, it eventually came to an end.
Seems authors were not consulted about the ads that were inserted into their books.
They didn’t they receive a cut of the ad revenue either. So they sued.
And slowly but surely in-book advertising died out.
Thank goodness.
NYT
Well I’ve just discovered an advertising medium that is no longer with us. A medium I’d never even heard of - paperback books.
In the late fifties adman Roy Benjamin started a company to sell advertising to book publishers.
That’s advertising in books, not for books. Weird huh?
Apparently it was a popular medium in its day. And I’m pretty sure old Roy did quite nicely out of it.
But like all ‘good’ things, it eventually came to an end.
Seems authors were not consulted about the ads that were inserted into their books.
They didn’t they receive a cut of the ad revenue either. So they sued.
And slowly but surely in-book advertising died out.
Thank goodness.
NYT
posted by Stan Lee at 8:07 pm
5 Comments:
diqOvert ads in books might have died out, but advertising in books is still happening. Look at the Da Vinci code. It was rife with product placement weaved into the story. One example is the brand of their getaway car. It was mentioned along with all the benefits of the car. It's a lot more subtle nowadays.
- James
Well spotted James.
I have a vague recollection of this sort of thing when I was a kid. I think it was in some books my mum had. It was weird. Like you, I am glad it stopped.
ups sorry delete plz [url=http://duhum.com].[/url]
ups sorry delete plz [url=http://duhum.com].[/url]
Post a Comment
<< Home