Why am I afraid to laugh?
I laughed out loud first time I saw this ad for the Sony PSP by TBWA\Madrid.
Then I felt a bit guilty.
Why?
Is it having a laugh at the expense of blind people?
No.
So why?
Guess it's just a reflection of the prevelance of political correctness here in Australia.
Then again maybe it is in bad taste.
Now I'm all confused.
Still a bloody funny ad though!
posted by Stan Lee at 11:41 pm
4 Comments:
I agree, I think it's bloody fantastic... is there a tvc? now that would be funny.
I don't see how it is potentially offensive to the blind? Maybe I'm thick or insensitive…
I used to do ads for Foundation for the Blind here in NZ (before they changed their name to Foundation of the Blind - now that's PC) - the campaign theme was -"we see life a little differently" Did a poster that was erm…blind embossed - an image of a guide dog. Won awards.
For Christmas I made t-shirts for my client's team. Snowy landscape…snow falling…printed on the shirt in white puff ink…the snow was braille …read 'we wish you a merry Christmas and a happy new year…' with the translation beneath… It was a cute idea. Everybody loved it. In the new year I had a meeting with client. One of the team was wearing the shirt - backwards. It was an all woman team…it never occured to me that they wouldn't want their shirts 'read'…
That back to front shirt really made me laugh David.
Like you I don't think the ad is offensive, my post was more about wondering out loud why I would wonder to myself about whether or not it was.
hi, could you please tell me if the psp ad was placed in a medium targeted at teens (13-19 yrs old)? bcos i need to find out if it's an ad relevant to teens.
thanks! =)
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