Classic with a twist

Trust Crispin Porter & Bogusky to take a tired old advertising formula and give it a refreshing twist.

Long copy and witty wordplay have been staples of mail order clothing brands for many years.

It's a style of advertising I'd have thought would have died out by now, but somehow it never has.

On the surface these ads for Haggar may look a lot like the classic mail order ads of old, but take a closer look.

Very clever headlines, with a nice touch of tongue in cheek knowingness.

The copy is just as good as the headlines. Try clicking on the ads to take a closer look.

The use of stitching in the layouts is a nice touch too.

What a shame we can't get these clothes here in Australia.