Thursday, November 22, 2007

Capturing ideas

I've been working on ideas for the agency Christmas card today.

They weren't exactly flowing this morning, so my A/D and I adjourned to a bar on the riverside.

Suffice to say we had a couple of really good ideas once the ales started to kick in.

Most of them were captured on napkins.

Writing on napkins is very much a creative right of passage.

Everyone who's anyone has done it.

Now Euro RSCG have taken the essense of this great creative tool and created the Napkin Notebook.

A spiral bound set of napkins, plus pencil.

Available now from, of all places, the MoMA Store.