Capturing ideas
I've been working on ideas for the agency Christmas card today.
They weren't exactly flowing this morning, so my A/D and I adjourned to a bar on the riverside.
Suffice to say we had a couple of really good ideas once the ales started to kick in.
Most of them were captured on napkins.
Writing on napkins is very much a creative right of passage.
Everyone who's anyone has done it.
Now Euro RSCG have taken the essense of this great creative tool and created the Napkin Notebook.
A spiral bound set of napkins, plus pencil.
Available now from, of all places, the MoMA Store.
posted by Stan Lee at 4:56 pm
1 Comments:
Hate to say it, but I think this is a rip-off. I saw this done with a side glue binding and promoted towards architects a few years ago.
Thought it was a great idea then, but I guess it takes an agency to package and promote it effectively.
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