Saturday, October 06, 2007

Pure genius


Sony Bravia hype has passed me by I'm afraid.

I thought the 'balls' ad was cute, but mostly I liked the music.

The 'paint' ad was, I felt, bombastic and the choice of music left a lot to be desired.

This new ad is the most wonderful piece of thinking I've seen all year.

Wimsical. Charming. And one of my favourite songs too.

Two big Fonzie thumbs-up from me to the team at Fallon London.

Here's a lovely teaser/making-of that's also well worth watching.