Love those curves

If there's one relatively recent adland phenomenon that I'm not overly keen on, it's the global alignment of accounts.

It's given rise to way too many playing it safe, trying to please everyone, type ads.

One brand that isn't globally aligned and definitely doesn't have this problem is Mini.

Almost every ad, wherever it originates from, stays true to the brand strategy. Yet Mini seems to have a different agency in every country.

I can't recollect seeing any Mini work from Switzerland before, but this piece by Jung von Matt really made me smile.

Even sweeter than a block of Lindt.