Blogger bashing
A little while ago journalist Graeme Philipson took blogging to task in Sydney and Melbourne's leading broadsheet newspapers.
“I don’t blog,” wrote Philipson. “Can’t see the point, when I write this column and others. I also rarely read them - the letters page of this newspaper and the many emails I receive is for me more than enough exposure to the unfiltered opinion of the common man.”
I took Philipson's comment as the starting point for my latest Around The Blogosphere column in Marketing magazine.
Click here to read it.
I'd love to hear you thoughts on the article, so feel free to leave a comment.
posted by Stan Lee at 8:18 pm
3 Comments:
Hi Stan - great follow up and I look forward to reading the printed issue.
Thanks for the link at the end of the article; one small thing though, there is an error in the url so it doesn't go through to my blog.
Dodgy links now rectified David.
Hey Stan, I too took umbrage.
Frequent online discussions amongst readers of blogs and bloggers have cited that those involved are more trusting of the opinions reflected in social media than in traditional media.
Increasingly the public are becoming cogniscent of traditional media manipulation as in the case of the Fox network and are wary that they are not in fact getting all the facts from their papers, TV, Radio and magazines.
Newspapers are now hiring bloggers over journalists as the perception is that they are more savvy to what the market needs in terms of encapsulating what readers actually want. They also usually come with a following garnered from their blogs. Fairfax has in fact also seen a huge response to their blogs where topics relevant to various demographics are discussed candidly.
Bloggers also seem to have the lead on some local breaking news stories and politicians globally are jumping on the YouTube/MySpace bandwagons. Bloggers are savvy in garnering information from disparate sources and seem to make good lateral connections in sniffing out leads.
It is true that there is a lot of garbage and poorly written guff out there, but blogging has generally risen above the banal travel journal/what I ate last night/I hate my parents era of ten years ago. The best blogs - like anything marketable - have specific target audiences and read well on topics of interest, hence their following.
I have been blogging for a mere month. I was encoraged to do it by journo's and senior people in publishing. It probably doesn't hurt that I have written for The Age and worked as a Copywriter, but I am amazed to be getting hundreds of hits every day from all over the world. So in all honesty those who say that the only people who read blogs are the authors, are living in the dark ages.
Jane Wong
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