I gave a guest lecture at Melbourne University today on advertising in the digital age.
The kids I was speaking to were studying media and communications.
Before my talk, which began at 10am, I asked who had read a newspaper this morning.
Not one hand was raised.
That's not one person out of around 100 undergraduates.
This raises two questions for me:
1. How can we expect young people to write for and embrace a medium they neither use or care about?
2. How and when are newspapers going to change to attract the interest of the internet generation?
Here's a link to a fantastic article on this very topic. (Registration may be required)