Surprise surprise
“Consumers now believe they have a right to choose whether to view advertising or not, simply as they please. You can bet your marketing budgets that when consumers have the choice between advertising and their favorite television programming, they will likely choose the latter.”
Source: mediapost.com
Source: mediapost.com
posted by Stan Lee at 7:57 pm
4 Comments:
Quite
Add the fact that consumers are getting used to getting content for free, downloading stuff to watch when the want to watch and now have technologies to filter aways - heck we may have to start making great products.
“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.”
Howard Luck Gossage
Maybe if commercial messages were more interesting (and by that I don't just mean funny or emotional)…?
Too true David. Old Gossage has never been more relevant me thinks.
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