Friday, September 21, 2007

Management Trainee at work

I just read that classic The Economist campaign has had a makeover.


New maketing manager at the client?

Client bored running 'red' ads?

Agency had a strategic idea even better than the one they came up with twenty odd years ago?

Who knows?

However if the new look Economist ad below is anything to go by, it's probably a simple case of change for change sake.