The weird and wonderful world of brands and communication
posted by Stan Lee at 12:28 am
I just wrote a very similar post Stan. I'm not getting it either...
Me too…They used to say:If you've got nothing to say - sing it.But steady on…doesn't Cadbury have something to say?I feel an essay coming on:Postmodernism and the rise of existentialism in advertising.(Or How I learned to stop thinking and love anything quirky I can bung a long on the end of...)
Ok, I had the same reaction, but what if their target is Youtube rather than TV? Could it go viral beyond us advertising and marketing hacks?Pretty expensive way to get there I guess. So far around 10,000 views in 2 days. It polarises people by the look of it; some love it some loathe it. That has to be good.Some more comments here.http://www.adrants.com/2007/08/gorilla-waits-for-his-cadbury-moment.php#comments
i don't know what it has to do with cadbury, but when we were about 15 we all use to do that drum part to phil collins, not with a guerilla suit on though.
It's pretty stupid yea, but I like it. And, I think I get it - that they are equating the joy you get from losing yourself in the music to the joy you get losing yourslef in a chocolate bar. But personally, I don't like Dairy Milk and I'm not a big fan of chocolate full stop. But I still like what they did.
I think what you're missing is a sense of humour.
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