Devil in disguise

As the popularity of Facebook continues to grow more and more brands are looking to get a piece of the action.

This concerns me, as I love the clean layout of Facebook. I'd hate to see it turn into the flashing banner ad nightmare that MySpace became.

Anyway I had this ad on my profile page today.


Quite clever I thought. An ad cunningly disguised as a Facebook app.

Then I thought about it a little more. And it really started to piss me off.

Ads are ads.

Ads in disguise are dishonest ads. Dishonesty is not a good thing for a brand to be asociated with.