Friday, September 14, 2007

Corona...Hold the lime


In Sweden the laws governing alcohol state that images used in print advertising may only depict the following:

1. The product or ingredients of the product
2. One or two of the product's packagings
3. Brand or comparable known mark

Lime, which is generally found stuffed into the neck of a bottle of Corona, is obviously not an ingredient of beer.

So this ad has been banned. Madness.