Brand ubiquity

There are many things we take for granted these days. Products that are so ubiquitous we never give them a second thought.

And yet once upon a time these products were new and exciting. Like Scotch tape.

The ad above is, I think, just beautiful. I can't imagine them running anything like it now.

There's just no need.

The one below is a fantastic combination of testimonial and product demonstration.


This is another ad the likes of which you'd never see these days.

Which is a great shame don't you think?

For more great Scotch ads from the archives, visit the Scotch tape 75th birthday website.