The weird and wonderful world of brands and communication
posted by Stan Lee at 12:05 pm
You're headline is on the money. Too many 'ideas' and not enough attention to good food.There's a fine line indeed between provocative and offensive. What you don't get from the picture is the context. The media company and creatives thought it would be a jolly jape to place this billboard right next to the Jewish primary school in the centre of Auckland city.The idea that it's better to be talked about than not talked about is quite wrong. Especially if the thing that people are saying is that your food is rubbish, overpriced and over hyped.
Sometimes you wonder how people can be quite so stupid...
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