Just beautiful

How I wish the new Hondamentalism print campaign was running here in Australia.

It really is a thing of beauty. And unlike anything I've seen in print in recent times.

Part Futurist, part Bauhaus, its style is both retro and modern.


I imagine these ads will still look great 20 years from now.

It also refreshing to see type used so cleverly in an ad.

No simply setting a column or two of type at the bottom of the ad for the kids at W&K London.

To fully appreciate the ads, click them to enlarge.