Oh so subtle and very clever new print ad for the VW Touareg by DDB London.
Given the cold snap we're currently experiencing here in Melbourne I can't believe VW are not using it here.
Anyway, I have no doubt whatsoever that the team behind this were referencing the classic VW 'snow plow' ad from the early sixties.
I tried searching YouTube to include it in this post, but I couldn't find it.
Well not in English anyway.
If you're interested in seeing it here's a link to the ad with a Dutch voiceover.
Click the pic to enlarge.