What does it all mean?
For some reason or other I found myself on the WPP website today.
Curiosity got the better of me and I clicked on the Y&R link.
This opened a page listing about 100 office worldwide.
No surprises there.
The weird thing was each of them was listed as 'Full Service Advertising'.
Full service advertising - What does that mean exactly?
And if you do know what it means, is it still a relevant term in the 21st century?