Two and a half pulls

Boddingtons ‘Cream of Manchester’ campaign from a few years ago is one of my all time favourite campaigns.

This new campaign is definitely not in the same league, but it made me smile none the less.

I remember when I was a kid in the north of England, my mum worked behind the bar at a pub called the Hare & Hounds.

One afternoon after school she showed me how it took two and a half pulls of the pump handle to serve the perfect pint of ale.

Judging by the right arm of the lovely lass in this ad, I’d say that it probably still takes two and a half pulls to get the perfect pint.