Powerful Thinking

Sometimes there's a lot more to an idea than meets the eye.

You have to dig a little deeper.

Go beyond just scratching the surface.

This billboard snared the Grand Prix for Outdoor at Cannes this week.

I couldn't believe it.

How could 'power to the people' possibly be the best outdoor idea in the world this year?

So I dug a little deeper. And came across this video.