Powerful Thinking
Sometimes there's a lot more to an idea than meets the eye.
You have to dig a little deeper.
Go beyond just scratching the surface.
This billboard snared the Grand Prix for Outdoor at Cannes this week.
I couldn't believe it.
How could 'power to the people' possibly be the best outdoor idea in the world this year?
So I dug a little deeper. And came across this video.
posted by Stan Lee at 11:16 am
3 Comments:
Simply brilliant.
What an amazing idea. If only all billboards could do this...
I personally thought this to be one of the most outstanding lion winners of any category at Cannes. Great example of being your brand values, not saying them.
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