Chicks with swords
I cannot remember ever seeing an ad for Google.
A young designer who worked for me in London recommended it to me and I've been using it ever since.
That was about 7 years ago.
During that time Google has gone from a wacky dotcom name to a digital super power.
And what about one of the original pioneers of search, Ask?
Well they ditched Jeeves, started using the word algorithym and from what I've heard almost ceased to exist.
Somehow I don't think this TV spot from CBP is going to have anyone from Google too worried about loss of market share.