Seems like the whole advertising industry has gone Cannes crazy at the moment.
Perhaps we should all calm down a little and consider these sobering statistics:
Around 9,000 people are paying up to $4,000 each for tickets to seminars and events.
Agencies are paying anywhere between between $400 and $1,500 per entry.
There were an estimated 26,000 entry submissions this year.
Overall the Cannes festival rakes in somewhere in the region of $35million.
According to Ad Age it is believed to have a profit margin in the range of 60%.
Brings to mind that great old English saying, money for jam.