Bum Banner
You don’t have to spend much time online to see a crap banner ad.
This is the first frame of a banner ad for AussieBum underwear.
Below is the closing frame of the same banner ad.
I've cut off the tagline and logo to make them fit my page layout.
I reckon banners are one of the great missed opportunities of the advertising world.
You hardly ever see a good one.
The big question is why?
Is it because so called above-the-line creatives don’t consider banners as worthy of their time?
Perhaps it could be because most online ads are done by designers rather than advertising creatives?
Whatever the reason, truly great single minded banners are few and far between.
As for this banner for mens’ underwear with a built in bulge, the less said the better.
I can’t imagine any half decent Creative Director ever letting this “idea” get beyond the concept stage.
The two frames above tell the whole story, but if you really can’t resist a bit of dodgy animated Full Monty action click here.
This is the first frame of a banner ad for AussieBum underwear.
Below is the closing frame of the same banner ad.
I've cut off the tagline and logo to make them fit my page layout.
I reckon banners are one of the great missed opportunities of the advertising world.
You hardly ever see a good one.
The big question is why?
Is it because so called above-the-line creatives don’t consider banners as worthy of their time?
Perhaps it could be because most online ads are done by designers rather than advertising creatives?
Whatever the reason, truly great single minded banners are few and far between.
As for this banner for mens’ underwear with a built in bulge, the less said the better.
I can’t imagine any half decent Creative Director ever letting this “idea” get beyond the concept stage.
The two frames above tell the whole story, but if you really can’t resist a bit of dodgy animated Full Monty action click here.
posted by Stan Lee at 12:02 am
8 Comments:
the reason there are no great banner ads is because it's a crap little medium and consumers hate them, and rightly so. the creative opportunity is very, very limited. that's why anyone with talent wants nothing to do with them.
Crikey! That's a little short-sighted!
Anonymous #1, goodbye. It was nice having you in advertising.
Stan is right. Designers - instead of copywriters and art directors - are doing banners, occasionally based on other media creative. Note I didn't say 'above the line' media. Because there is no line any more.
I don't want dinosaurs like anonymous #1 working in my agency. Someone said that about television once, like in about 1932 in the US.
first anonymous again. don't think i'm being short sighted.
i'm not talking about the online medium in general, which is obviously where consumers' attention is going. i'm talking only about banner ads.
banners are annoying and intrusive and represent the old model of interrupting consumers because it suits us.
when was the last time you welcomed seeing one? it's time to move on from animated print ads, which is what banners are. it's a lousy executional tactic. plain and simple. just is. not a matter of debate. the internet offers far richer ways of connecting with people. banner ads=boo!
Anonymous One, I hate fucking TV ads. They are way more intrusive than banner ads.
Bad execution is bad anywhere.
"writer", i was just making the point that banner ads are online junk mail. that's all.
i hate stuff that sucks too. be it tv, print, online. whatever. that's pretty much a universal sentiment.
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