Saturday, May 12, 2007

Warm 'n fuzzy thinking

It’s not often a direct mail piece leaves you feeling warm and fuzzy, but that's exactly what this great little idea for First Direct bank does.

The creatives behind this pack obviously had a great deal of fun trying to replicate the warm friendly welcome you get from the bank.

I'm having primary school flashbacks just thinking about it.

If only my bank sent me fun stuff like this, rather than mundane DL statement stuffers which always end up unread in the bin.

Top stuff from Craik Jones and Co in London.