Shoe care by Puma

Puma is one of my favourite brands.

One of the things I love about them is the attention to detail in their packaging. They see every swing tag and shoe box as an opportunity.

Who else but Puma would print something as silly as ‘Average Contents – 2’ on a shoe box?


On the weekend I bought a pair of shoes from their archive range. And inside the shoe box was a care booklet unlike any other.

Who else but Puma could pull off these kind of handy hints?