Thursday, May 17, 2007

Let's just hug


A must watch video for every person working in advertising and marketing who thinks 'female 28 to 34' is enough to build a dialogue with a consumer.

Quite what this has to do with Microsoft is anyone's guess, but it's damn funny none the less.

Big thanx to David Armano

5 Comments:

Blogger jj said...

I like this a lot (it's on my blog too). I think what it has got to do with Microsoft is simply that it's Microsoft saying these things - saying they understand the current situation and want to open a dialogue with me, to listen as well as talk and sell.

I feel (slightly) better about Microsoft as a brand than I did before I watched it.

11:55 pm  
Blogger Stan Lee said...

I couldn't care less about Microsoft to be honest. I just love the way the ad questions the way advertising is produced in most big agencies.

12:29 am  
Blogger Tait Ischia said...

Very When Harry met Sally-esque. Production wise of course.

If anything, it says two things loud and clear:
1. Microsoft have got a better agency working for them than they had on the last campaign. (Which definitely weren't 'wow'.)
2. Those with a deeper level of understanding about the tussle between advertiser and consumer could possibly never be sold on a brand like Microsoft.

So as you say Stan, who gives a toss about Microsoft? This is clearly a win for a clever creative team somewhere in the world. Surely they can use the extra cash (from the Microsoft sized paycheck) to cushion their awards in packing boxes as they drive to 180, Droga5, W+K, Crispin, etc to start a new life.

12:45 am  
Blogger Stan Lee said...

Very eloquently put young Mr Ischia. it seems i taught you well.

7:49 am  
Blogger Alex said...

Bill Gates has done wonders with Microsoft. Im still not convinced about Vista though...

Alex
http://www.attractwomen.com.au/

2:50 pm  

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