Another boring banner
This is a screen grab from a banner ad for a new Nokia phone that I found on Bannerblog.
I don’t know about you, but I think the copywriting is incredibly clumsy.
“Thing’ is such an unattractive word. And to use it twice in the same sentence is just plain lazy.
What really saddens me though, is this ad is just one of millions of poorly written banner ads that appear everyday on the internet.
Why oh why are banners so boring?
I honestly cannot remember the last time I saw one that made me go “wish I’d done that!”
Click here to view the ad in full.
posted by Stan Lee at 10:35 pm
4 Comments:
I so agree about the copy Stan.
hi stan! greetings from london-town. boy have you been busy on here. i think i'm going to lag behind.
and to the post? sorry to say, but that whole nokia campaign bores me full stop.
and as much as i like reading top copy, i'm kind of glad that banners are boring sometimes, especially when i just wanna read the business.
Couldn't agree more about banner ads. I was doing some banner ad work for (unnamed bank!) recently and the amount of creative concepts (that were pretty interesting for a 56k file) that were knocked back was ridiculous.
They ended up going for the most plain jane text based one.
BAH!
it's a straight rip off from the ever so boring TV spot
reject
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