Aerial spam shot down
Guerilla marketing is under attack here in Melbourne.
Bowing to pressure from sponsors of sporting events such as the cricket, football and Grand Prix, the goverment passed the Major Events (Aerial Advertising) Act 2007.
Under the Act blimps, skywriting, laser or digital projections, and planes pulling flags or banners are banned.
And the fine for breaching the Aerial Advertising law?
A mere $264,000!
posted by Stan Lee at 7:55 pm
3 Comments:
A weird combination of nanny-state interference and collaboration with a cabal of almost monopolistic NGOs. Insane.
Marketers will think of new ways to reach those audiences; i.e, newspaper pull-outs tying into the event. Event organisers don't own the audience.
So what's the biig problem with blimps, etc?
plane advertising is novel and unique. It’s unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone
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