Monday, May 21, 2007

Aerial spam shot down


Guerilla marketing is under attack here in Melbourne.

Bowing to pressure from sponsors of sporting events such as the cricket, football and Grand Prix, the goverment passed the Major Events (Aerial Advertising) Act 2007.

Under the Act blimps, skywriting, laser or digital projections, and planes pulling flags or banners are banned.

And the fine for breaching the Aerial Advertising law?

A mere $264,000!