Wednesday, April 18, 2007

Trademark madness™

I’ve been working™ with a major corporation on a rebranding™ project for the last few weeks.

Much as I’ve enjoyed™ the work, I’m sick and tired of inserting™ trademark into every other sentence.

Don’t have a problem™ with using TM in the first sentence or two, but not every™ single one!

Of course the marketing™ folks blame the legal™ people, but I reckon that’s a cop out.

I always thought the TM only had to appear™ next to a word or statement™ the first time it appears on the page.

Guess™ I was wrong.