Fuel for Halo gamers

Now here’s an idea that I am genuinely surprised has not been done before. A tie-in between a computer game and a beverage company.

This is more than just a cop out cash in. This is I believe a really neat piece of thinking.

Mountain Dew are producing a special edition soft drink to tie in with the launch of Halo 3.

Sadly it has the rather obvious name of Mountain Dew Halo 3, but apart from that there’s a lot to like.

It’s branded Game Fuel for a start, which I think is a really nice touch.

In fact that got me wondering why one of the energy or sports drinks have never done something like this - Or even a beer for that matter.

Of course now that the idea’s been done, you can bet your life we’ll be seeing a lot more just like it pretty soon.