Counting the cost
No that’s not the price of the chair on the tag, it’s the number of Orangutans who die each week as a result of the logging of rainforest timber to make furniture.
That’s a staggering statistic.
Problem is, this ad for Greenpeace originated from Ogilvy in China. Yes China.
Hate to be a cynic, but since when has China cared about this sort of stuff?
No disrespect to our furry friends in the rainforest, but how ‘bout we rework this ad and run it as part of a ‘Buy Australian Made’ campaign.
All we’d need to do is write some supporting copy about how the number on the tag equates to the number of Aussie jobs lost each week because local furniture companies are outsourcing production to China.