Counting the cost
No that’s not the price of the chair on the tag, it’s the number of Orangutans who die each week as a result of the logging of rainforest timber to make furniture.
That’s a staggering statistic.
Problem is, this ad for Greenpeace originated from Ogilvy in China. Yes China.
Hate to be a cynic, but since when has China cared about this sort of stuff?
No disrespect to our furry friends in the rainforest, but how ‘bout we rework this ad and run it as part of a ‘Buy Australian Made’ campaign.
All we’d need to do is write some supporting copy about how the number on the tag equates to the number of Aussie jobs lost each week because local furniture companies are outsourcing production to China.
posted by Stan Lee at 11:52 pm
3 Comments:
I guess a similar question would be, since when have ad agencies in any country cared about this stuff besides to win awards?
C'mon Stan, I know China as a nation is growing at a megalithic rate and spewing all kinds of toxins into the air (as we in the western world have done for more than a century)... but that doesn't mean there can't be some Chinese voices of reason piping up as well.
Good luck convincing people to buy an Australian made chair costing $1200 compared to a $250 Asian one. I do but then I can afford to.
I understood the oragutan problem was in another Asian country.
Your first point is spot on I think Mike. As for China as the voice of reason, it would be great if that became a reality one day don't you think?
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