Thursday, April 05, 2007

Always on but not always open

The good old BBC was one of the first off-line brands to fully embrace the possibilities offered by the online world.

At least I thought it was.

I was catching up with my daily dose of English football news this morning and went to post a comment on the story I was reading.

But I couldn’t, because they were closed!

Seems the BBC is staying true to its public service roots and sticking to its specified opening hours.

Which is even weirder than it seems, given that they broadcast radio and TV around the clock all around the world.

Odd...Very odd.