What went wrong?

I posted just the other day about the lovely Lipton Tea work by JWT Cairo.

Sadly I can't say the same about their campaign for UHU Glue.

Other ads in the campaign featured words like Geek and Fag.

The tagline says: When it sticks it sticks.

What on earth were they thinking?

I've never been one for political correctness, but these ads are just plain wrong.

I suspect they're scams. In fact I hope they're scams.

If they're not, then worldwide CD Craig Davis has still got a lot of work to do to make JWT a global creative force.