What went wrong?
I posted just the other day about the lovely Lipton Tea work by JWT Cairo.
Sadly I can't say the same about their campaign for UHU Glue.
Other ads in the campaign featured words like Geek and Fag.
The tagline says: When it sticks it sticks.
What on earth were they thinking?
I've never been one for political correctness, but these ads are just plain wrong.
I suspect they're scams. In fact I hope they're scams.
If they're not, then worldwide CD Craig Davis has still got a lot of work to do to make JWT a global creative force.
posted by Stan Lee at 12:03 am
5 Comments:
I totally agree. It seems there are always those who want to put mindless profanity in advertising work. It doesn't elevate the brand and belittles the agency.
For me it's a case of trying too hard to be noticed and not trying hard enough to ethically represent your client.
Nuts.
Goodness me!! I have what I think is probably one of the crassest mouths I have ever come across and this, even to me, is just plain wrong. It must be scam, but if it's not, I'm sure they'll try and claim it is when the feedback starts coming in...
Man that's bad!
kirsty, i think i'll have to fight you over that 'crassest mouth' title, but i agree.
this campaign is just fucking stupid.
terms like idiot, fuckwit and wanker also stick - to an agency/brand. for years. and years.
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