Sunday, March 11, 2007

Marketing lessons from Borat


Borat has just been released on DVD in the US.

Once again media savvy Sacher Cohen shows us how attention to detail is everything.

The cover looks very much like a pirate copy.


Meanwhile the disc itself looks like it was burned on a home PC and labelled with a permanent marker.

Even the DVD brand itself is a dodgy fake.

Brilliant!

Thanx to Chroma