Is that 600 virtual dollars?
Joseph Jaffe’s book ‘Life after the 30 second spot’ is one of my absolute favourite new marketing books.
I’ve always been a fan of his 'Across the sound’ podcast too.
Of late though Jaffe seems to have fallen for every single ounce of hype surrounding Second Life.
Case in point being his agency Crayon.
I hate to say it, but I’m this close to deleting my Jaffe rss feed, because he seems to be forever plugging how ‘cool’ Crayon and its virtual world set up is.
Yeah…Whatever, as my daughter would say.
Anyway now Jaffe is coming to Australia and we’re expected to fork out $600 a ticket to hear him speak about new tactics and avenues for marketers.
My question is, if people regularly meet and chat with him at his agency’s virtual home on Crayonville Island, why would you pay $600 for the privilege?
Unless of course it's an admission that a virtual agency living on a virtual island in a virtual world is no substitute for the real thing.
posted by Stan Lee at 4:35 pm
3 Comments:
Come now Stan, don't be so hard on me!
I will admit that crayon has played a major role and part of my life of late and talking about it is not meant to "plug" it, but rather share my experiences with my community. The fact that we opened up in SL is less about Second Life and more about a place for people to meet, hang out and discuss all things new marketing.
Second Life doesn't rule my first or second life, but there are some pretty amaazing parts about it...for examples:
- our launch
- coffee with crayon (every Thursday morning at 9am EST)
- focus groups (we're doing them)
- presentations (we're going to do them)
etc.
As for Oz, I promise you the $600 will be well spent and I won't wax endlessly on virtual worlds.
Don't give up on me (yet)
JJ
Joeseph's comment is exactly what I love about the web and the open source thinking of the new marketing era. I can't imagine Maurice Saatchi or Martin Sorrell dropping by to leave a message. Can you?
Exactly. This is what I tell marketers all the time...conversation - whether good or bad - is good. Every time there is criticism or "negative" comment, it is an invitation to respond, participate and engage.
At the very minimum, it's a chance to tell your side of the story.
The only time you well and truly lose is when no conversation is happening, i.e. when consumers are apathetic and have no feeling/opinion.
Some might called that scenario "advertising".
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