Tuesday, March 20, 2007

Increase your bottom line


I spent this afternoon writing copy for a telco client and even now my head is still spinning.

The offer was so complex it left me wondering if they actually wanted people to take it up.

What a pity all copy can’t be as straightforward as this great example that I found over at Where’s My Jetpack:

“Whether you want to sell windows, wine, cough syrup or roofing supplies, all you need to know is summed up in a single word - Ass.”

It’s from a brilliantly tongue-in-cheek website called Ass Sells.

To see how one of mans' most coveted features can help make you rich and famous, click here and discover Colonel Meyers’ Philosophy of Ass.