Friday, March 30, 2007

Good enough for Jack

I’ve spent the last week or so drafting scripts about high-tech stuff for a telco client.

Some of the technology seems so far fetched I jokingly said that we should turn the scripts into mini episodes of 24.

Well it seems the idea wasn’t quite as silly as I thought it was.

Thanks to its product placement deal with 24, Sprint Nextel has seen traffic to its website quadruple in the last year.

Jack Bauer’s preferred tech supplier has also seen their brand recall rise by 30%.

All I need to do now is find a way to get the budget on my project increased by about 1000% and we can set up a meeting with Jack.