Bud.tv or Dud.tv?
Budweiser’s much heralded Bud.tv had only 253,000 visitors during its first month.
When I read that statistic I thought it wasn’t too bad. Then I heard that their monthly target figure was around 3 million.
Oh dear.
I remember writing a post when the site first launched, where I commented on the overly complex upfront registration page.
Well it looks like I wasn’t the only person who couldn’t be bothered with the arduous registration process.
"The first week after Super Bowl, the site got an average of 20,000 visits a day,” said Buweiser’s Tony Ponturo.
“But only about 800 to 1,000 a day were registering--we think because of the registration process."
Perhaps they should rename it Dud.tv instead.
posted by Stan Lee at 11:08 pm
3 Comments:
Yes, it's bad.
I was interested and took a look.
The problem is that the content is lousy. So, having gone through the palaver of registration the reward just isn't there.
Don't recall seeing any sort of reminder or invitation to come back to view new content.
New media suffers from the same issues as old - no guarantees given.
yeah, i think the arduous registration page is to keep underagers out. perhaps they should have simply called it buschworld and let anyone come by. bud could get their message out by advertising on buschworld.
It's so bad. Swimsuit channel??? Like I can't find that on the net..... Probably created by marketing people. Giving people what they asked for in market research. ... snore.
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