Bud.tv or Dud.tv?

Budweiser’s much heralded Bud.tv had only 253,000 visitors during its first month.

When I read that statistic I thought it wasn’t too bad. Then I heard that their monthly target figure was around 3 million.

Oh dear.

I remember writing a post when the site first launched, where I commented on the overly complex upfront registration page.

Well it looks like I wasn’t the only person who couldn’t be bothered with the arduous registration process.

"The first week after Super Bowl, the site got an average of 20,000 visits a day,” said Buweiser’s Tony Ponturo.

“But only about 800 to 1,000 a day were registering--we think because of the registration process."

Perhaps they should rename it Dud.tv instead.