Monday, February 26, 2007

The mouse that roared

Nintendo’s Wii console has been generating masses of publicity since its launch.

In the early days there were stories of people breaking windows by accidentally letting go of their controllers.

More recently there’s been several articles on how the Wii is doing its bit for childhood obesity by helping kids get more active.

The most amazing story of all though is that Nintendo is winning the console war.

According to research group NPD, 436,000 Wii units were sold in the USA in January, compared to 294,000 for the Xbox360 and 244,000 PS3 consoles.

Obviously it’s still early days, but I can help thinking about the comment my son made about how Nintendo had actually created a whole new category with the Wii.

Kinda like the way the iPod completely changed the MP3 market I guess.