Job title of the week

Draft-FCB has promoted Michael Fassnacht from their Chigaco office to the newly created global role of Chief Customer Intelligence Officer.

Now that’s what I call a job title!

I wonder what he says when his Mum asks him what he does for a living?

I'd hazard a guess that he’d tell her he “provides strategy and management for data and customer intelligence across the DraftFCB network.”

If he did, and she failed to be impressed, he could always add that he also “creates tools and direct methodologies illustrating the agency's 'Return on Ideas' positioning.”

Sadly I have no idea what that means.

Which is probably why I’m in the creative department and he’s a global guru.

Quotes via Brand Republic and Draft FCB PR