If it ain't broke, don't fix it
One of the world’s greatest Lovemarks is under threat.
Some half brained marketing man has decided that after 30 years the I Love NY campaign is in need of the advertising equivalent of a Botox injection.
Surely there must be some way to have Milton Glaser’s iconic logo device protected under law?
With $16million earmarked for the campaign makeover we can only hope the money’s spent wisely.
posted by Stan Lee at 12:19 am
6 Comments:
YOU CANNOT BE SERIOUS!
Actually Stan, I beg to differ. (Been reading for a while, first posting). All iconic brands take a little refresh from time to time.
If you look at the coca-cola logo of the 30's and the one today you will see there are similarities, but that over time it has evolved to maintain contemporariness (is that a word? obviously not a copywriter...) The last thing you want to do with your brand is be complacent.
My bag is art direction / graphic design... and I doubt that even the great Milton himself would object to a little polish around the edges to update it and prevent it going stale. The font ' American Typewriter' was an excellent typeface for the 60's, but it is hardly current. The execution of the love heart could also be tweaked a little.
Yes, it is an iconic logo. But a little spit and shine never hurt anyone. Not a re-invention mind, just a little twiddle.
I think that 16million dollars will do a little bit more than a spit and a shine
doesn't sound like like a twiddle to me
American typwriter rocks you should check some street posters of late
For the love of God, how ridiculous.
This is nearly as important as suasages v US bacon...
(http://marcus-brown.blogspot.com/)
If it is just going to be a little tweak then what is the point in changing it at all?
The fact that it's retro is what makes it, and as everyone knows, the 60's come round again in fashion every couple of years, just look at any of this month's fashion magazines if you want proof.
Maybe no-one would notice the change, maybe it's not important, but as you say Stan 'if it aint broke, don't fix it'
P.S. Thanks for the blog comment!
hey fran,
true 16 million sounds like a lot, but by the time you roll it out to a city of god knows how many millions and put it in signage make a few flash animations in Times Square and pay for posters on the back of yellow cabs, that amount can disappear very quickly.
I can appreciate your love of american typewriter, perhaps in the same way as cooper black it has rescued itself from design oblivion in the last few years. But in this instance I don't believe it's an appropriate rendition.
Now, truth is I've never been to New York (gasp!)... but in my imaginings it is a vibe-y, uptempo place filled with energy and verve. New Stuff everywhere. Now the Milton Glaser version of heart new york? Doesn't really embrace that feeling for me, y'know.
I think a 'retro' logo does the brand of New York no favours. 'Retro' isn't the New York attitude and does nothing to sell New York to it's target which, I imagine, is creative uptempo vibe-y folks like us!
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