Thursday, February 15, 2007

If it ain't broke, don't fix it


One of the world’s greatest Lovemarks is under threat.

Some half brained marketing man has decided that after 30 years the I Love NY campaign is in need of the advertising equivalent of a Botox injection.

Surely there must be some way to have Milton Glaser’s iconic logo device protected under law?

With $16million earmarked for the campaign makeover we can only hope the money’s spent wisely.