If it ain't broke, don't fix it
One of the world’s greatest Lovemarks is under threat.
Some half brained marketing man has decided that after 30 years the I Love NY campaign is in need of the advertising equivalent of a Botox injection.
Surely there must be some way to have Milton Glaser’s iconic logo device protected under law?
With $16million earmarked for the campaign makeover we can only hope the money’s spent wisely.