Failure to exist

Another insightful piece of thinking by Lynette.

There are still so many marketing people out there who think that simply having a web presence is enough.

Well it's not.

I worked on a big website project last year.

Our brief was to develop a website. Nothing more.

A month after the site went live the client was stressed out because the site wasn't ranked in the top three in a Google search.

It took us a lot of time to get them to understand how important search and search optimisation was.

What a pity we never had Lynette's visual at the time.

Building a website just isn't enough.

As Lynette says, you have to write yourself into existence.