Bud on ice
I came to advertising business late in life. At least it seemed pretty late at the time.
Anyway. One of the benefits of coming to copywriting late is you've got some life experience to draw on.
This ad for Budweiser feels like a real life experience to me.
Maybe not on the scale pictured in the ad, but somewhere out there is, I reckon, someone who once used a fishtank as a beer cooler.
Cheers to RKCR Y&R London.