Airline logo fails to fly
I've had many concepts knocked back during the course of my career, for reasons to numerous to mention.
One reason that's never come up though is luck.
Bad luck to be precise.
The new Belgian airline Brussels Air received a flood of complaints about their logo.
Seems their B was made up of thirteen dots.
Given the power of superstition, Brussel's bigwigs have decided to add an extra dot to the logo.
Fingers crossed people will like it.