Thursday, January 25, 2007

There’s big and then there’s WPP


As we all know WPP owns JWT, Y&R, Grey, Wunderman and a host of other specialist advertising and communications firms.

That obviously means they’re pretty big. In fact they’re even bigger than big. They’re enormous.

Collectively WPP employs 97,000 people in more than 2,000 offices in 106 countries.

Their client list includes more than 330 of the Fortune Global 500, as well as over half of the NASDAQ 100 and in excess of 30 of the Fortune e-50.

In addition to the ad agencies above, locally WPP also has a stake in Singletons, George Patterson and the Campaign Palace.

I’d love to know what percentage of advertising spend in Australia goes through WPP companies. It’d have to be a hell of a lot. Any ideas anyone?