Inspiration from one of the greats
The W&K blog has an interesting post about Jack Kerouac's Belief & Technique For Modern Prose.
Despite being written almost 50 years ago, and even though he never wrote an ad, Kerouac's list should be stuck on the pinboard of every copywriter.
Here's a cutdown of Jack's list of essentials for writers.
Scribbled secret notebooks, and wild typewritten pages, for yr own joy
Submissive to everything, open, listening
Try never get drunk outside yr own house
Be in love with yr life
Something that you feel will find its own form
Be crazy dumbsaint of the mind
Write what you want bottomless from bottom of mind
The unspeakable visions of the individual
Composing wild, undisciplined, pure, coming in from under, crazier the better
Writer-Director of Earthly movies Sponsored & Angeled in Heaven
Click here to see Jack's rambling list in its entirety.